To help prevent Shin Splints it is very important for athletes and runners to slowly build up their level of activity and always have a solid warm-up.
Orthotics are useful in that they help prevent over-pronation. Also, running shoes with proper rearfoot stability are important. We recommend Footlogics Comfort for sports shoes and Footlogics Casual for regular footwear. If the problem persists, see a physiotherapist or (sports) podiatrist.
Other recommended forms of treatment: Ice therapy, rest and deep tissue massage. Try calf stretches before any running or sports activity.